Shil Niyogi
Shiladitya “Shil” Niyogi has helped entrepreneurial firms streamline their existing operations to drive profitability. Currently, as a Senior Director at an Engineering firm in Orange County, California, he helps municipal governments and public agencies manage their workflows and operations better. Shil started his career as a risk engineer, right after his Civil Engineering in India. While still a risk engineer, he studied the emerging Insurance market there and its relevance to the Indian Economy, and wrote a series of articles for a leading financial newspaper. Subsequent to that, he consulted at a Big 5 firm, and redesigned some of their client satisfaction tracking programs there. During that time, he also published articles on Internet Branding, explaining how virtual estate would enable brand building – particularly for entrepreneurs. He got his MBA at UCLA Anderson School, specializing in entrepreneurship. At Anderson, he revived the Operations association, and also co-founded a student-run news-journal, on new management styles and innovations, for distribution to entrepreneurs. Ever since then, he has been working with entrepreneurs and innovators helping them gather intelligence to more effectively manage operations, and service customers better.
On writing "Turn Around the Undistinguished Enterprise"
In his interactions with owners of small businesses, Shil noticed that one factor is common to all - they face several roadblocks at the outset. However, those small business owners, who have perpetual problems with assessing their goals (where they want to go), misguided perspectives (thinking in the short term as opposed to developing long term strategies), limited market understanding and vision (lack of knowledge or interest in new technology, new lines of business, new business designs), poor budget allocation skills (increased spending as opposed to being frugal and reinvesting in the firm growth), a hunger for fame (without any meaningful innovations or breakthroughs), and a highly impulsive and emotional disposition remain Undistinguished (uhn-di-sting-gwisht - adjective. Having no distinguishing marks or features; unnoticed; inconspicuous. Synonyms: mediocre, ordinary, unexceptional, unremarkable).
Undistinguished entrepreneurs (UE’s) never grow until they leave these facets of mediocrity behind. This book is dedicated to them. This book looks into areas the employees can focus on and keep themselves out of the day-to-day firefighting and the subsequent strain that result from an undistinguished entrepreneur’s attitudes and practices. Through his observations and experiences, Shil has come up with the most frequently faced issues of such small business owners and ways to handle them and make such organizations sustain organic growth.
On writing "Turn Around the Undistinguished Enterprise"
In his interactions with owners of small businesses, Shil noticed that one factor is common to all - they face several roadblocks at the outset. However, those small business owners, who have perpetual problems with assessing their goals (where they want to go), misguided perspectives (thinking in the short term as opposed to developing long term strategies), limited market understanding and vision (lack of knowledge or interest in new technology, new lines of business, new business designs), poor budget allocation skills (increased spending as opposed to being frugal and reinvesting in the firm growth), a hunger for fame (without any meaningful innovations or breakthroughs), and a highly impulsive and emotional disposition remain Undistinguished (uhn-di-sting-gwisht - adjective. Having no distinguishing marks or features; unnoticed; inconspicuous. Synonyms: mediocre, ordinary, unexceptional, unremarkable).
Undistinguished entrepreneurs (UE’s) never grow until they leave these facets of mediocrity behind. This book is dedicated to them. This book looks into areas the employees can focus on and keep themselves out of the day-to-day firefighting and the subsequent strain that result from an undistinguished entrepreneur’s attitudes and practices. Through his observations and experiences, Shil has come up with the most frequently faced issues of such small business owners and ways to handle them and make such organizations sustain organic growth.
